If you had Ames, Iowa on your bingo card for hotbeds of innovation research β€” Bingo. Indeed the technology adoption curve (aka the most important curve in history) was invented by rural sociologists at Iowa State College some 70 years ago.* A little history. https://t.co/BHVa5EFzKk pic.twitter.com/FSSXWcqFDX

— πŸ…ΎοΈπ•π•šπ•§π•–π•£ πŸ…±οΈπ•–π•šπ•˜π•– (@oliverbeige) May 14, 2021